Overshoot is a media platform decoding the business of entertainment through stories, conversations and learning.
Get to know OvershootEntertainment is more than what we see on screen. It's the business, people, decisions, risks and ideas that bring it all to life.
Overshoot is a media platform decoding the business of entertainment. We explore the forces shaping films, streaming, music, gaming, the creator economy and the evolving world of media and technology.
Through our magazine, newsletter, video conversations and industry-led discussions, we bring you closer to how the entertainment business works — offering insights, perspectives and stories from the people who know it best.
But we're building more than a media platform. Through initiatives like Overshoot Gathering and overshoot masterclass we're creating spaces for industry professionals to exchange ideas, share experiences and learn from one another.
The business of entertainment, spanning films, music, creator economy, streaming platforms, and live experiences, remains largely opaque.
Access to clear, credible, and strategic insight is limited, often fragmented across media and industry voices.
Post-pandemic shifts have redefined how audiences consume content. Every few months, a new format emerges: from streaming and creator-led content, to the resurgence of large-scale concerts, to the rapid rise of micro-dramas today.
This constant evolution demands deeper, more consistent conversations to enable better understanding, faster adoption, and more informed decision-making.
MEET THE FOUNDERS
Meet the people bringing Overshoot’s stories, conversations and learning together.
Founder
Business journalist
Prasannata is a Mumbai-based business journalist and entrepreneur covering the entertainment business. Her work has appeared in publications including The Guardian, The Economic Times, Mint and Forbes India.
Co-founder
Media and entertainment professional
Natasha is a Mumbai-based media and entertainment professional whose work spans brand solutions, marketing, public relations and production. Her experience includes Star India, Discovery, Balaji, Pooja Entertainment and Roy Kapur Films.
START A CONVERSATION
A story idea, a collaboration, or a question about
Overshoot—we’d love to hear from you.
They help us keep improving Overshoot and bring more film lovers to these stories. Your name, number and payment details never go into them, and you can change your mind anytime.
